Thursday, December 26, 2019

The Trial of the Sensational Oscar Wilde - 1357 Words

The Trial of the Sensational Oscar Wilde Ed Cohens Talk on the Wilde Side discusses the trial of Oscar Wilde in 1895. Cohen explores the lack of legal transcripts of the case which relies on newspaper press reports and accounts to document this lawsuit. His investigations into the clarity of the newspaper accounts found that they were themselves highly mediated stories whose narrative structures organized and gave meaningful shapes to the events they purported to accurately represent (4). In the second part of his book, Cohen discusses Oscar Wildes trial and its importance, the results of the fictionalized newspaper accounts of the proceedings, as well as the role of Wildes The Picture of Dorian Gray in the legal†¦show more content†¦This characterized Wilde as the epitome of effeminacy. He is also described as disrespectful of the law and its proceedings. On the other hand, the Marquis of Queensberry is depicted as the model of masculinity as well as a profligate and a degenerate aristocrat (138). These characteri zations did wonders for the Marquiss defense. The newspapers suffered a setback that they actually ended up using to their benefit. The word sodomy, although used in the courtroom, was deemed unrespectable and could not appear in the newspapers that told of the legal proceedings. The newspapers proceeded to describe the allegation in creative ways that actually incriminated Wilde. They negatively characterized Wildes behavior as immoral, immodest, unnatural, improper, indecent, unrespectable, disreputable, etc., in order to avoid having to specify positively the actual sexual acts named in Queensberrys defense (144). These negative terms helped characterize Wilde as a bad man and as a criminal. The papers also named the crime in acceptable ways calling it the gravest of all offenses (148). This news helped portray Wilde not only as a deviant, but as the guilty party in the case. The newspapers not only helped start this trial inadvertently through the Scots Observer article, but helped paint Oscar Wilde as the criminal and the M arquis ofShow MoreRelated Homosexuality in the Works of Oscar Wilde Essay3123 Words   |  13 PagesHomosexuality in Oscar Wildes Work      Ã‚  Ã‚   I turned half way around and saw Dorian Gray for the first time. I knew that I had come face to face with someone whose mere personality was so fascinating that, if I allowed it to do so, it would absorb my whole nature, my whole soul, my very art itself (7). During the Victorian era, this was a dangerous quote. The Victorian era was about progress. It was an attempt aimed at cleaning up the society and setting a moral standard. The Victorian era

Tuesday, December 17, 2019

Breast Cancer The Most Common Types Of Cancer - 811 Words

Breast cancer is one of the most common types of cancer. â€Å"With 55,222 new cases in the UK alone in 2014†. (Cancer Research UK Org) http://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/breast-cancer [02 April 2017] With hundreds of foundations and charities built for people struggling with breast cancer there are a numerous amount of treatment and preventions. However, breast cancer is a disease where cancerous breast cells grow rapidly and out of control meaning, there are many different types of breast cancer. For every person diagnosed with breast cancer, it can be different for them. Invasive ductal carcinoma breast cancer (IDC) is the most common type of breast cancer in women. â€Å"About 80% of†¦show more content†¦Mammary glands are activated by hormones in puberty. They consist of 15 to 24 lobes when a woman reaches the age of 35 the mammary glands gradually shrink making the milk ducts also shrink. The breasts change during a normal menstrual cycle, fluctuating hormones are the cause of this. Tenderness and swelling are due to hormones rising and falling. The breast ducts of women enlarge because of oestrogen. A woman’s breasts feel sore due to the milk glands swelling because of the production of progesterone. When a woman has stopped having her menstrual cycle. Hormone levels drop making the breast tissues less fatty and dense. Pregnancy is a time where a women’s breasts are rapidly changing and transforming because of the glands that produce milk increase due to prolactin (a hormone which triggers the production of milk) for her upcoming childbearing years. An increase oestrogen and progesterone hormones also cause changes to occur. The size of the breast is increasing while pregnant this is due to the breast tissue spreading into the armpit. But in the last few weeks of pregnancy, the breasts expand because of the increase in the size of the milk-producing cells. After childbirth, the levels of hormones oestrogen and progesterone decrease very rapidly. This then leads to normal breast cell growth and replacement. Breast cells normally divide and grow when these are required. When the cells have become, old or damagedShow MoreRelatedBreast Cancer : The Most Common Type Of Cancer Among Women1592 Words   |  7 Pages Every minute a woman dies of breast cancer. Breast cancer is the most common type of cancer among women. Every year, invasive breast cancer is diagnosed in 180,000 women alone. Doctors have not been able to find the cure yet, but they are not giving up. Thanks to nonprofit charities, such as the Susan G. Komen, researchers are receiving enough money that is donated to breast cancer to look deeper and try to find ways to cure and to help prevent such a fatal disease. It’s really important forRead MoreThe Tragic Impact : Breast Cancer906 Words   |  4 Pages2015 The Tragic Impact: Breast Cancer Cancer is all around us, we might think we are healthy but in reality we might not be. Breast cancer is one of the most common type of cancer found in women today. The truth is, there are many types of breast cancers. Men can have breast cancer as well, breast cancer doesn’t only effect women. Breast cancer is when a cell divides uncontrollably and doesn’t receive the signal to stop dividing (Types of Breast Cancer 2015). When the cancer is malignant it tendsRead MoreBreast Cancer: Risk Factors and Treatment Essay examples1620 Words   |  7 PagesBreast Cancer What would you do if you found out you had breast cancer? Who would you tell first? How would you deal with it? The diagnosis of breast cancer is becoming more common today; we need to know what the symptoms are, and how to help prevent it. Breast cancer is the leading reason of death in women in the United States; it has increased greatly over the last 30 years. Many people wonder why it has increased so much in the last few years, and there are many reasons that it has. BreastRead MoreOverview of Breast Cancer Essay1015 Words   |  5 PagesIf you or a loved one were diagnosed with breast cancer, how would you feel? You would probably feel very afraid and worried. Breast cancer is a common and potentially deadly form of cancer that affects both men and women. There are risk factors for getting the disease and there are different types of treatment for people who have been diagnosed with the disease. There are also steps that people can take to try to prevent getting breast cancer or at least catch it early. Luckily there are manyRead MoreCancer : A Type Of Disease1203 Words   |  5 PagesResearch Paper: Cancer Cancer, is a type of disease that involves abnormal cell growth and has the potential to invade or spread to other parts of the body. Not all tumors are cancerous, there is one type that is not cancerous; benign tumors (which do not spread to other parts of the body). Possible signs and symptoms include: a distinct lump, a lengthened cough, irregular bleeding, unexplained weight loss, a difference in bowel movements, and many others. While these symptoms may cause cancer, they mayRead MoreTaking a Look at Breast Cancer1760 Words   |  7 PagesAccording to the Cancer Facts and Figures 2014 by the American Cancer Society, an estimated number of 232,670 women in the United States will be diagnosed with breast cancer, and about 2,360 new cases are expected in men. Breast cancer will possibly cause death to more than 40,000 female patients and 400 male patients in 2014. Excluding skin cancer, breast cancer is the most common cancer that American women are diagnosed with. Additionally, b reast cancer ranks second in the most deadly cancers among womenRead MoreBreast Cancer : A Disease1737 Words   |  7 PagesWyrick 1 Leah Wyrick Ms. Basinger AP Language and Composition 12 May 2017 Breast Cancer Breast cancer is a disease in which most commonly occurs in all women no matter their size, shape, race, or ethnicity. About one in eight women will be diagnosed with breast cancer every year, a fatal disease if not discovered early. Early detection of breast cancer is key so that cancerous cells found in the breast do not spread through other parts of the body. On a positive note, however, significant advancesRead MoreBreast Cancer Awareness1695 Words   |  7 PagesThesis Statement: While both women and men can also get the breast cancer disease there is a cure with awareness to breast cancer. I. Breast Cancer and Who It Attacks A) What Is the Disease and Who It Affects 1. Disease which is a malignant cancer 2. Cells forms within the tissue of the breast 3. Victims are shocked 4. Both men and women get this disease 5. Women will be diagnosed more than men II. Common Risks Factors For Breast Cancer A) This Disease Can Be Caused By 1. One’s diet and lifestyle Read MoreBreast Cancer Essay993 Words   |  4 Pages Breast cancer’s a group of cells that are cancer cells called malignant. Malignant is a tumor, which starts in parts of the breast. Breast cancer is the second leading cause of death for women but not as bad of a death for men. Males or females, are born with some breast cells and tissues that have the possibility to turn into cancer cells. (â€Å"Definition.†) Any type of cancer begins in the cells. The cells are the basic building blocks that’ll make the tissue. If the process of cell growth goesRead MoreEssay On Being Cautious About Cancer758 Words   |  4 PagesBeing Cautious About Cancer An informative article by: Nelson Burke Introduction Disease is defined as a disordered or incorrectly functioning organ, part, structure, or system of the body resulting from the effect of genetic or developmental errors, infection, poisons, nutritional deficiency or imbalance, toxicity, or unfavorable environmental factors; illness; sickness; ailment. Simplified, disease is when something goes wrong with the body of an organism due to either a genetic, or external

Monday, December 9, 2019

Globalization Managing Across Borders

Question: Discuss about the Globalization Managing Across Borders. Answer: Introduction: With the expansion of markets and increase in globalization, it is difficult to find opportunities for growth. Globalization can be defined as the process of international integration from the interchange of products, services, ideas or even culture. The organizations have been competing against each other with their unique competencies and cultures. The current world has companies competing with everyone thereby making the international and local markets more complex for survival. The concept of globalization involves developing standardized products with a standardized marketing mix. The phrase Think Global, Act Local is often highlighted within the context of globalization. In simple terms, the phrase is used in business strategy where the multinationals are encouraged to build local roots. In other words, the term is also known as glocal formed by the combination of global and local (Beck 2015). The firms use the term glocal as a part of their marketing and branding strategies. T he aim of this paper is to analyse the importance and concept of glocalization. The reasons why glocalization is important in the current business scenario and contributes to success is explained in this paper. The arguments are supported by evidence and examples (Chinomona and SibandaVaal 2012). The term glocalization was derived from a Japanese word dochakuka that originally meant adaptation to the local farming techniques. Therefore, the idea of word means creation of products or services intended for the global market, but customized to suit the local cultures. The companies of all fields such as technology, food and beverage, finance, manufacturing, clothing or supermarkets are hunting to capture new geographic markets. However, strong technology and strong financial resources are not enough as it does not guarantee success into the new markets. Every business expansion requires localized and strategic marketing to enter into new markets successfully. The multinationals discover that their experiences and assumptions may fail in a new and unfamiliar market. The hurdles go beyond the language and cultural hurdles. The companies need to tailor strategies, adapt sales and distribution approaches, modify pricing strategies, product offerings and redefine the marketing progra ms. It is also defined as the interconnection between global issues and local context and vice versa (Coe and Lee 2013). The one-size-fits all strategy in the modern world is an unsuitable approach. The successful multinationals encourage local knowledge and value individuality. Not all the people in the world have same tastes and preference. To exploit the emerging opportunities, the adaptability and agility is needed (Drori, Ho?llerer and Walgenbach 2013). With the increasing globalization in the last decade, the businesses have been divided into two extremes. While discussing the movement towards globalization, the businesses had to consider that the world is a marketplace. There was increase in standardization of products and greater access in international markets. As a part of reiterating localization, the regions try to protect and maintain local culture without being drained away by the forces of globalization. The concept of glocalization tries to balance the approaches in terms to adapting to the local tastes and preferences (Martinsons 2015). The concept of glocalization has some substances as it makes the social, economic and political interdependencies more global. The multinationals are looking forward to indulge in unique idiosyncrasies of local cultures. The glocal employees are making differences beyond domestic borders and achieving the main goal of global strategy. The term standardization is more susceptible to globalization, but is not a synonym (Drori, Ho?llerer and Walgenbach 2013). There are three different perspectives of international business- organizational structure, competitive process and standardization of marketing mix elements. The first global companies have built their vast empire based on these three perspectives. Standardization of products is the most cost-effective way to export a successful domestic product to deliver consistent quality to the multiple countries. The overhead costs can be well distributed if the companies are least adapting. A multinational corporation avoids direct competiti on with the local groups to know the market better (Matusitz and Lord 2013). The concept revolves around unacceptability of standardized products. The successful corporations need to develop a glocal strategy by utilizing their customization and experiences in a manner that attracts the local markets. Not only for product design and communications, the glocal strategy needs to be applied to the seven variables of the marketing mix, namely product, price, place, promotion, people, physical evidence and process (Edgington and Hayter 2012). According to the glocal strategy, certain core elements are standardized while other elements are localized. Glocalization can also be termed as a compromise between domestic and global marketing strategies (Drori, Ho?llerer and Walgenbach 2013). The concept describes that in order to be successful in the global markets, the marketing managers need to act locally to enter and capture any new market. The local units focus on the customer difference and the corporate level provides strategic direction in the global strategy (Co e and Lee 2013). For better understanding of the concepts, the differences between globalization, localization and glocalization is determined. In case of globalization, there is a tendency of international integration of products, services, technology, labour, information and capital. The products are standardized thereby saving cost. Localization involves adapting products and service to satisfy local needs and developing local appeal. The local brands face competition from both domestic and international brands. Glocalization takes local issues and provides a global offer regarding product service, brand or idea. In glocalization, global experience is used to differentiate in the local markets (Drori, Hllerer and Walgenbach 2014). Many companies are incorporating glocal that means going global retaining a local flavour of the business into the strategies. For example, McDonalds, one of the biggest fast food chains has established its operations in 119 countries (Edgington and Hayter 2012). The company has conformed to the product offerings and promotional strategies according to different countries and its respective culture. To meet the Middle Eastern local taste, the company introduced McArabia as the dish is to be loved by the Arab countries. Other than that, the company sells EBI Filet-O Shrimp Burger in Japan as it is a popular choice in the country. Not only products, the promotional techniques also differ on the basis of countries and cultures (Indartono and Chen 2015). In Muslim countries, McDonalds does not advertise during Ramadan as the people are fasting and do not consume food and drinks from sunrise to sunset. In the United States, the primary target audience for the brand are the children as the y watch advertisements the most (Osman, Johns and Lugosi 2014). Therefore, it is seen that McDonalds adjusts according to the popularity and consumer trends. McDonalds global success is credited to its ability to distinguish its brands. The company listens to the local customers, observes their habits and behaviours so that they can come up with innovative product offerings (Crawford 2015). Glocalization is the key to future business success as there has been a dramatic shift from global to glocal. In the past century, the multinationals have benefitted from globalization thereby bringing about significant behavioural changes among the consumers. However, glocalization is the newer trend promising a brighter future for the businesses. It is important for the companies to realize the importance of target consumer market to make the product and service offering more appealing. The key to success in todays business world lies in finding the correct balance between global and glocal requirements. Glocalization is an interactive process that helps multinationals developing core competencies (Gond and Boxenbaum 2013). Glocalization means adapting, blending or mixing of one or more processes that must be local. In case of globalization, the costs are eliminated by duplicated effort thereby allowing companies to take advantage of economies of scale. However, standardized products have certain disadvantages. The multinationals tend to lose their uniqueness in globalization as the customer base values its niche products. Moreover, if the company serves a particular market, through standardization they may lose former customers. Taking a simple example, a restaurant may build up its good will and reputation on exotic and varied menu and changes it to a standardized menu while predicting customer experience. However, the competitors providing variety in their menu shall make it tougher for the multinational (Kansara 2016). While expanding across borders, standardization of products may work against the company. It may be cheaper to make standardized products, but the needs and cultures vary in different markets. Therefore, standardization measures respond slowly to the market condition and end up costing more. Standardization of products may be advantageous in certain areas of business like production. However, there are some aspects of a business that must be tailored to customers needs. Therefore, there shall be loss of responsiveness. In local market conditions, standardized customer service, distribution, advertising and pricing strategies may be unsuccessful. Standardization has the potential to get a business into a rut. Market experiences changes and companies change it quickly so that they can take advantage of it (Kster 2016). It is further argued that standardization hampers or stifles creativity, especially the product design. Every business needs to understand the role of culture in international business. The cultural differences impacts profitability, regardless of the sector a business operates in. The multinationals need to be aware of the cultural differences in different countries as one need to be aware of the organizational culture of country it enters. Therefore, one needs to be aware of the key factors impacting the business directly. Language barrier is the most common obstacle in the success of any international business. Communication is the key to successful business as it is necessary in conducting international business. It is important to be aware of the basic customer needs as it is advantageous in conveying the message. If the multinationals are aware of the customers cultural background, they will be able to adopt better and use more suitable methods. Before launching a marketing cam paign, research must be conducted so that the companies become aware of the target audience (Liu et al. 2014). In the international scope, trade is improving due to technological advancements, transportation and communication opportunities. This in turn has increased access of consumers and businesses to access best products from different countries. Another example that can be stated supporting the importance and benefit of glocalization is Tesco. Tesco is one of the top three retailers with more than 440,000 staffs serving 30 million customers weekly (Zhou et al. 2017). The company operates in more than 12 countries other than UK serving retailing, food and non-food services (Coe and Lee 2013). The focus of the company is to listen and respond to the needs of customers. The research states that Tesco provides unique experiences to the customers in different countries. Tesco has been serving the British since 1920s, but in the outskirts of London it sells dozens types of sausages and salami. Based on the needs of Polish shoppers, Tesco sells its products as Polish consider deli food importan t. Moreover, Tesco aims to deliver local tastes and flavours from Asia to Eastern Europe. The shoppers in Thailand and Hungary have different tastes and Tesco has managed to meet the needs of people successfully and boosted sales (Coe and Lee 2013). Tesco has grown house brands for indulgent and value-conscious shoppers. It is not enough to have local merchandising. Tesco acknowledges the fact that shopping at hypermarket cannot be too exotic and it needs to become a part of the regular routine. Therefore, Tesco has taken understanding and responsiveness to the habits of its foreign consumers (Martinsons 2015). From the data gathered from shoppers, the consumers gave common responses such as better service, more variety, lower prices and non-food product options. Therefore, the company began to accelerate the construction of superstores that was bigger than the traditional supermarkets. Glocalization can be related with customization (Vorhauser-Smith 2012). As it is a new approach in the business scenario, the companies need to take efforts and adapt wherever necessary. Glocalization is important as it adds to customer satisfaction by adapting the product to local needs. The equipment available at the local area reduces capital expenses that may have occurred. The customers or potential clients in high-income countries have a tendency to buy more sophisticated products. Therefore, glocalization is advantageous to them as differentiated products with extra elements for this group of consumers. The time needed to adjust to the local needs and wants is also reduced. The multinationals can take advantage of subsidies or benefits as offered by the local government (Trapp 2016). Glocalization reduces final cost of the product as it need not be imported from foreign countries. The potential logistics cost can also be reduced as the products need not be imported. The local competition and local marketing can be facilitated as there is cultural difference in the consumers of international market. The businesses wanting to enter new markets need to have significant and thorough understanding of the local needs of consumers. The people are finding success by investing in a marketing program. The global marketplace is better connected due to the advancement in digital marketing and information technology. It is easier for businesses to make an online presence and the customers tend to find their favourite brands across the globe. However, they may not find the same experience at all places. As glocalization involves conducting of business according to local and global considerations and is important tactic for managers to consider if they want to increase the chan ces of international success. It is seen that SMEs and multinationals that have used brand names or slogans in one country had a questionable translation in the other country (Roudometof 2014). As the consumers are more informed and aware of their choices, the global content strategy shall help in making the brand successful. The local audiences must be targeted and solutions must be provided to cater to their needs. Every marketplace needs to adopt diversity mandatorily. There is more opportunity to grow and offering must be sought after adequate development. The marketing opportunities and strategies must be devised in a manner that is critical to long-term success. This shall help in capturing revenue opportunities in the coplex marketplace (Robertson 2014). Conclusively, the multinationals discover that their experiences and assumptions may fail in a new and unfamiliar market. The glocal employees are making differences beyond domestic borders and achieving the main goal of global strategy. A multinational corporation avoids direct competition with the local groups to know the market better. Not only for product design and communications, the glocal strategy needs to be applied to the seven variables of the marketing mix, namely product, price, place, promotion, people, physical evidence and process. In case of globalization, there is a tendency of international integration of products, services, technology, labour, information and capital. The products are standardized thereby saving cost. The company has conformed to the product offerings and promotional strategies according to different countries and its respective culture. Glocalization is an interactive process that helps multinationals developing core competencies. In case of glob alization, the costs are eliminated by duplicated effort thereby allowing companies to take advantage of economies of scale. Standardization of products may be advantageous in certain areas of business like production. If the multinationals are aware of the customers cultural background, they will be able to adopt better and use more suitable methods (Sun et al. 2017). The global strategies have several advantages to the world. The trend shall continue benefitting the world in the coming time. Glocalization can also be termed as a compromise between domestic and global marketing strategies. With the differences in regional and national level of business, the companies cannot achieve the pursuit of oneness without addressing these differences. The companies adapt standardization as a significant part of globalization that now needs to be adapted based on local tastes and preferences, work culture and customs. This shall help the multinationals in sustaining in the long-term. The businesses need to realize that going glocal is more important than going global in the current scenario. However, the main question is to what extent the companies must go local or global. The answer to this question shall help in discussing and deciding the future course of business. References Beck, U., 2015.What is globalization?. 1st ed. Cambridge, UK: Polity Press. Chinomona, R. and SibandaVaal, D., 2012. When Global Expansion Meets Local Realities in Retailing: Carrefour's Glocal Strategies in Taiwan.International Journal of Business and Management, 8(1). Coe, N. and Lee, Y., 2013. 'We've learnt how to be local': the deepening territorial embeddedness of Samsung-Tesco in South Korea.Journal of Economic Geography, 13(2), pp.327-356. Crawford, A., 2015. McDonald's: A Case Study in Glocalization.Journal of Global Business Issues,9(1), p.11. Drori, G., Ho?llerer, M. and Walgenbach, P., 2013.Organizations and International Management. 1st ed. Hoboken: Taylor and Francis. Drori, G., Hllerer, M. and Walgenbach, P., 2014. Unpacking the glocalization of organization: from term, to theory, to analysis.European Journal of Cultural and Political Sociology, 1(1), pp.85-99. Edgington, D. and Hayter, R., 2012. Glocalization and Regional Headquarters: Japanese Electronics Firms in the ASEAN Region.Annals of the Association of American Geographers, 103(3), pp.647-668. Gond, J. and Boxenbaum, E., 2013. The Glocalization of Responsible Investment: Contextualization Work in France and Qubec.Journal of Business Ethics, 115(4), pp.707-721. Indartono, S. and Chen, C.H.V., 2015. The glocalization of personal ethical threshold: an extension study on eastern context.JOURNAL OF EDUCATION,1(1), p.8. Kansara, V., 2016.How Global Brands Are Thinking Local. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/articles/intelligence/glocalization-localization-retail-lululemon-uniqlo-nike [Accessed 30 Jan. 2017]. Kster, V., 2016. From Contextualization to Glocalization.Exchange, 45(3), pp.203-226. Liu, W., Denizci Guillet, B., Xiao, Q. and Law, R., 2014. Globalization or localization of consumer preferences: The case of hotel room booking.Tourism Management, 41, pp.148-157. Martinsons, M., 2015. Research of information systems: from parochial to international, towards global or glocal?.Information Systems Journal, 26(1), pp.3-19. Matusitz, J. and Lord, L., 2013. Glocalization or Grobalization of Wal-Mart in the US? A Qualitative Analysis.Journal of Organisational Transformation Social Change, 10(1), pp.81-100. Osman, H., Johns, N. and Lugosi, P., 2014. Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space.Tourism Management, 42, pp.238-247. Robertson, R., 2014.Europeanization as Glocalization. 1st ed. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Roudometof, V., 2014. Nationalism, globalization and glocalization.Thesis Eleven, 122(1), pp.18-33. Shaw, H., 2011.'Glocalization' rules the world. [online] Financial Post. Available at: https://business.financialpost.com/news/glocalization-rules-the-world [Accessed 30 Jan. 2017]. Sun, Y., Chao, T.Y., Woo, J. and Au, D.W., 2017. An institutional perspective of Glocalization in two Asian tigers: The Structure Agent Strategy of building an age-friendly city.Habitat International,59, pp.101-109. Trapp, R., 2016.Going Global Is Harder Than Executives Think. [online] Forbes.com. Available at: https://www.forbes.com/sites/rogertrapp/2016/02/29/going-global-is-harder-than-executives-think/#7d58498a5915 [Accessed 30 Jan. 2017]. Vorhauser-Smith, S., 2012.Going 'Glocal': How Smart Brands Adapt To Foreign Markets. [online] Forbes.com. Available at: https://www.forbes.com/sites/sylviavorhausersmith/2012/06/22/cultural-homogeneity-is-not-an-automatic-by-product-of-globalization/#4bc75b6d5d6b [Accessed 30 Jan. 2017]. Zhou, L., Wang, J., Chen, X., Lei, C., Zhang, J. and Meng, X., 2017. The development of NBA in China: a glocalization perspective.International Journal of Sports Marketing and Sponsorship, 18(1), pp.81-94.

Monday, December 2, 2019

Vegetarian Sourcebook The Nutrition, Ecology and Essay Example For Students

Vegetarian Sourcebook: The Nutrition, Ecology and Essay na Ethics of a Natural Foods Diet. The ecological benefits of a vegetarian diet as opposed to a non-vegetarian diet. The highly negative effects of a non-vegetarian diet on our environment. Asseo, Laurie, Associated Press, 7/22/99 Royal Caribbean Cruises Limited was fined $18 Million for 21 felony counts of dumping oil and hazardous wastes from cruise liners. This citing is useful in documentation of a specific case to illustrate the extreme costs involved both economically and ecologically in large scale environmental abuse. We will write a custom essay on Vegetarian Sourcebook: The Nutrition, Ecology and specifically for you for only $16.38 $13.9/page Order now Studies in Britain relating the use of water sources for production of meat. Similar findings in the European Industry as with the United States. Three to fifteen times as much water used to produc Bibliography: .

Wednesday, November 27, 2019

Asynchronous Transfer Mode essays

Asynchronous Transfer Mode essays Asynchronous Transfer Mode(ATM) is a "high-speed transmission protocol in which data blocks are broken into small cells that are transmitted individually and possibly via different routes in a manner similar to packet-switching technology". In other words, it is a form of data transmission that allows voice, video and data to be sent along the same network. In the past, voice, video and data were transferred using separate networks: voice traffic over the phone, video over cable networks and data over an internetwork. ATM is a cell- switching and multiplexing technology designed to be a fast, general purpose transfer mode for multiple services. It is asynchronous because cells are not transferred periodically. Cells are given time slots on demand. What seperates ATMs is its capability to support multimedia and integrate these services along with data over a signal type of transmission method. The ATM cell is the data unit used to transmit the data. The data is broken into 48-byte data packets for transmission. Five bytes of control data are appended to the 48-byte data packets, forming a 53-byte transmission frame. These frames are then transmitted to the recipient, where the 5-byte control data (or Header) is removed and the message is put back together for use by the system In an ATM network, all data is switched and multiplexed in these cells. Each ATM cell sent into the network contains addressing information that achieves a virtual connection from origination to destination. All cells are then transferred, in sequence, over this virtual connection. The header includes information about the contents of the payload and about the method of transmission. The header contains only 5 octets. It was shortened as much as possible, containing the minimum address and control functions for a working system. The sections in the header are a series of bits which are recognized and processed by the ATM layer. Sections included in th ...

Saturday, November 23, 2019

Can technology improve diversity in hiring

Can technology improve diversity in hiring Improving diversity in all aspects of our cultural and business environment is an ever-increasing concern in the twenty-first century. While certain strides have been made in ensuring that people of all genders, races, nationalities, religions, and orientations are better represented in our society, these efforts have only just begun. Hopefully, far greater strides are to come in our collective future. According to Jeanette Maister, the managing director, head of Americas at Oleeo, that hope may arrive in the form of artificial intelligence (AI).Oleeo is a London-based company that provides solutions for companies looking to acquire new talent. Before joining Oleeo, Maister led recruiting efforts at such companies as Lehamn Brothers and Gartner, so she has a very firm background in hiring. In such roles, she has also witnessed the flaws in common hiring practices. Despite the desire of many companies to reflect society’s diversity more accurately in their hiring processes, man y businesses just can’t seem to get with the times. They have no established processes for ensuring greater diversity. In fact, as Maister recently told SHRM Online, many companies are â€Å"still doubling down on the same approaches they have used since the 1960s.† She says that such half-hearted efforts are more about avoiding lawsuits than actually improving diversity. In many cases, these â€Å"efforts† to increase diversity are downright backward, as potential employers only consider whether or not applicants were sufficiently diverse after those applicants had been interviewed.Maister sees technology as a possible solution to this problem. By using AI programs and Big Data to select the ideal person to fill a position, the biases of recruiters are less of an issue- these programs make automatic decisions based on myriad data points. It is essentially a computer-based form of blind screening, which is a hiring process that removes all identification informa tion from an applicant’s application and resume. AI can focus only on skills and experience rather than factors such as name, age, and gender that could provoke bias.Improving diversity in the workplace is not as easy as merely blocking out applicants’ personal information. It is a matter of ensuring that all phases of the hiring process are balanced and unbiased; it is also a matter of adjusting the language of job posts to be more inclusive, such as using gender-free pronouns in help-wanted ads. Some companies are already using technology that scans job descriptions for gender bias to help manage this issue. Algorithms and intelligent automation can also be used to cut the fat from job descriptions so that they only focus on the skills and duties essential to the given job. This will be a boon for women, who are more likely to ensure that they meet every criterion in a job description before applying than men are. In other words, by streamlining job descriptions, wom en will be more likely to apply to those positions.Of course, to create a completely unbiased hiring process, the hiring technology itself must be free of bias. After all, these systems are programmed by human beings who come with their own baggage and may possess personal prejudices that can end up in the very programs intended to curb bias. Maister reveals that a solution to that potential problem is to make the selection compliance rates of the Equal Employment Opportunity Commission an essential part of the algorithm.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});This is just the beginning of a new age in which technology is used to improve diversity in the workplace. New regulations will likely be set in place as the technology improves, and existing technology must be scrutinized to ensure that it utilizes sound data. Like all aspects of progress, improving diversity in hiring is a process, but hopefully the end result will be greater representation of all genders, races, nationalities, religions, and orientations in the workplace.

Thursday, November 21, 2019

Do Personality Changes Occur in Adults Following Traumatic Brain Essay - 1

Do Personality Changes Occur in Adults Following Traumatic Brain Injury - Essay Example The studies are reviewed according to their objectives, particular analytical design, nature of participants, the measured outcomes, the variables, if predictable or not, taken into account and, finally, the results. In essence, the scope of the review is to determine how TBI injuries affect survivors and, thus, by considering how exactly they are affected, how they can be better enabled to rehabilitate back to their personal and workplace settings. The assessment criteria for interviewing an adult TBI survivor may be broken down into three elements. These are 1) the population on which the personality model is based; 2) the source of information for generating the model; and 3) the procedure used for generating the model (Obonwasin et al, 2007). Other research groups may have used more complex criteria standards but, for the purpose at hand, the paper finds that this is sufficient. using scales with underlying personality models that have been specifically developed for populations groups other than those with TBI. Such scales, such as the NPRS[2] and the NBAP[3}, may not be effective in the sense that when they are deployed on TBI populations they are standardised for this purpose though they had been initially developed for other population groups (Obonwasin et al, 2007). Scales like the NEO-PI,[4] have been developed for the general population and when it is standardised for use on TBI populations the net effect is probably that of imposing a framework developed on personality relevant to the general population on personality changes usually deemed to be associated with TBI (Obonwasin et al, 2007). In contrast to these non-TBI specific scales NRS[5], the CPP[6] and the HIBS[7] were all developed based on information gathered from TBI survivors (Obonwasin et al, 2007). It is noted that though the CPP scale is very useful it has not led to

Tuesday, November 19, 2019

The Lawrence Textile Strike, known as the Bread and Roses strike Essay

The Lawrence Textile Strike, known as the Bread and Roses strike - Essay Example The paper tells that for many decades, Lawrence has been one of the most important centres of textile manufacturing in USA. In 1900s, the textile industry in the area was well developed. The American Woollen Company ‘owned the mils in Lawrence and employed approximately 40,000 people’. In the context of the industrial revolution, the company decided to proceed to the mass replacement of skilled workers with un-skilled workers, the compensation of whose could be quite low, compared to the skilled workers. At the same time, the rents in the buildings where the workers were staying, were continuously increased leading the workers to severe concerns in regard to their capability of covering their basic needs. Workers in other regions were also suffered similar problems. The owner of the mills, the American Woollen Company, had no intention to step back in regard to the demands of the workers, as it was made clear through its reaction to the workers’ efforts. The reluc tance of the company to provide fair wages, to keep the working hours stable and to ensure health and safety in the workplace has led to the development of the Lawrence Textile strike, known as the ‘Bread and Roses’ strike, the success of which was just temporary, as explained below. The union that joined the workers, the Industrial Workers of the World, has failed in securing the duration of the strike’s benefits, a fact that led to the decrease of the union’s power globally.... At the same time, the rents in the buildings where the workers were staying, were continuously increased leading the workers to severe concerns in regard to their capability of covering their basic needs (Brenner et al. 2009). Workers in other regions were also suffered similar problems. The owner of the mills, the American Woollen Company, had no intention to step back in regard to the demands of the workers, as it was made clear through its reaction to the workers’ efforts. The reluctance of the company to provide fair wages, to keep the working hours stable and to ensure health and safety in the workplace has led to the development of the Lawrence Textile strike, known as the ‘Bread and Roses’ strike, the success of which was just temporary, as explained below. The union that joined the workers, the Industrial Workers of the World, has failed in securing the duration of the strike’s benefits, a fact that led to the decrease of the union’s power gl obally (Greenberg and Watts 2009). 2.2 Key events of the strike - Parties The strike in Lawrence has begun in the 11th January of 1912 by workers in Everett cotton mills (Brenner et al. 2009) as ‘a reaction to the reduction in wages’ (Brenner et al. 2009, p.146). More specifically, the Polish women working in Everett cotton mills noted that their wages in January was further decreased, with no previous notice of the company. The women responded immediately: they left the workplace (Brenner et al. 2009, p.146). Shortly, workers in other regions joined the strike; the union, the Industrial Workers of the World, decided to take initiatives: a letter was sent to the company with the demands of the workers; the company did not respond (Lib organization 2006). The union decided to organize

Sunday, November 17, 2019

Hip-hop Essay Example for Free

Hip-hop Essay Sociologists say that the styles in music, literature and other arts are reflecting the processes that take place in the society where they emerge. Hip-hop culture gained power in ninetieth America. Nowadays various opinions exist about the nature of this phenomenon. David Abe said in his article ‘Tupac Plus 10: Hip-hop’s Diminished Potential’ that hip-hop had the power to change the world back in ninetieths, but due to commercialization its potential â€Å"had significantly diminished†, while David Brooks wrote about hip-hop romanticizing crime and violence against women, calling it a â€Å"culture of resistance† in his New York Times article ‘Gangsta’. The music of the rebels, of youth that felt they had no place for them in the society they had been raised in, hip hop became a way to express their thoughts and feelings. Hip-hop was music for youngsters who were not afraid to declare they wanted to change the world, and young people rarely share a non-resistance tactic. Hip-hop explained the world was corrupt, but the only way out it offered was active resistance – antisocial behavior and crime. This kind of ideas tends to attract lots of youngsters, and huge flocks of people around some idea tend to attract money. Soon hip-hop became business, like lots of culture phenomena before. The idea of hip-hop has deceased at the moment it became a merchandize available in nearest mall. Young and poor people in USA and outside it usually do not have means to change the world they live in. They dwell in slums, do not have medical insurance, their chances to get decent education and job are poor. Violence becomes their only way to express their anger and disappointment, and a seemingly easy way to get the things they see on TV and in fashion magazines, like expensive closes, gadgets and money. Hip-hop and rap music describe this problem-solving method in detail, and it is often introduced as the right thing to do, the one that makes boy a real man. â€Å"The gangsta is brave, countercultural criminal† – says Robert Brooks. It builds the image of â€Å"strong violent hypermacho male, who loudly asserts his dominance and demands respect†. And it is no wonder this image attracts ghetto teenagers from all over the world. There is some bond between Robin Hood and gangsta, as they both have this image of the noble bandit. Being gangsta means being â€Å"cool†, being powerful and able to change things that ought to be changed, it means becoming respected and significant. Violence especially that against women is seen at this context as one of the ways to prove significance and masculinity, and assert one’s right to get everything desired by force. In the same time Xzibit, a famous American rapper proves that rap and hip hop should not be blamed for its negative imagery. â€Å"If society wasn’t violent†, he says, â€Å"then hip-hop wouldn’t be violent. You can blame hip-hop but we’re like reporters; we tell you what’s going on in the neighborhood, and we tell you how it is. † Xzibit insists that hip-hop is just a mirror, where all the societal imperfections and problems are reflected. Thus the youngsters who listen and sing hip hop are just confessing about the things they see, and the world they are living in. Before blaming rap music and videos for encouraging children and teenagers to commit violent acts, people should try to find out why is this music so popular among them. Why American teens and young adults, at list part of them, want to listen and watch songs, clips, and movies where people abuse, rape and kill each other? Maybe something is wrong with the educational system, as it’s unable to persuade the youth in the futility and danger of violence, to teach them that their goals can be achieved using other methods? Or the problem lies within the society that cannot offer some of its young inexperienced members other sphere for actualizing their potential than that of crime and violence? Some journalists and psychologists prove that rap videos are just one of the ways of â€Å"selling† hip-hop culture. It’s true, that for many of the rap singers their music is just the way to earn money and popularity, thus they fill their songs with the content that sells successfully. Unfortunately, there is always a demand for violence on our market, and hip-hop is a good form for selling it. David Abe noted that: â€Å"†¦the content of the most requested rap songs and videos overrun in an exaggerated manner by rims, jewelry and thongs, as the business model evolved. † Now hip-hop is quite a profitable activity to be involved in, as Forbes. com website announced that in 2006 the earnings of such rap stars as 50cent, Jay-Z, and Sean â€Å"Diddy† Combs were $33 million, $34 million, and $28 million accordingly. It proves that there is quite a demand for the culture of resistance on worldwide market. Actually hip hop culture, which had been a culture of resistance transformed into a notion of culture of resistance that could be sold and bought in the department stores. Now hip-hop is not an element of cultural resistance, it is just an image of a social position, and even a fashion trend. David Abe proves that nowadays hip-hop â€Å"consistently fails to challenge and inspire critical thought in the people who listen to it† †And the more commercialized hip-hop becomes the more fans it has, as the thing that can be bought and sold is understandable to most people, while concepts that require some brain and spiritual efforts for understanding them are not very popular nowadays. At the beginning of the history of this cultural phenomenon it really had potential to change something, to influence the opinions and actions of people. While there were real emotions behind the words of the songs, while singers told about the things they saw, and that bothered them, asking their listeners questions they were encouraged to answer by themselves, hip-hop was an instrument to make world a little better. In the same time there always existed danger that young listeners would accept role models from often violent hip-hop lyrics. But in the end of ninetieths, when money came to hip-hop culture, hip-hop became the culture of people who wanted to look â€Å"cool† and to act â€Å"cool†. Its change-driving potential diminished; nowadays most of hip-hop lyrics telling about violence has no inner sense in it, no ideas of cultural resistance and changing the world, just poor role models for youngsters. Works Cited 1. Abe,D. ‘Tupac Plus 10: Hip-hop’s Diminished Potential’. The Times 2. Brooks, D. ‘Gangsta’ The New York Times 10 November: A29 3. Goldman, L. ‘Forbes And 50 Cent Get Money’. Forbes. 7 Seb 2007. http://www. forbes. com/home/media/2007/09/18/igetmoney-remix-50cent-biz-media-cz_lg_0918bizigetmoney. html 4. Rodriguez, K. Xzibit Defends Rap Lyrics, Hip-Hop Stigmas. 19 Sep 2006. http://www. nobodysmiling. com/hiphop/news/86714. php

Thursday, November 14, 2019

The Moviegoer By Walker Percy Essay -- essays research papers

In Walker Percy’s story The Moviegoer, Binx Bolling, a Stockbroker on the verge of turning thirty is on a quest. Set in 1960 New Orleans during Mardi Gras Binx, an upper class southern gentleman sets out to find out about himself. Answer questions that have tugged at his soul. Questions about despair, everydayness, religion and romance. Binx is stuck in a quagmire. He must break out from this cloak of ennui and find the essence of being. But how? How can people, a person with a soul and a world at their fingertips be so inept at finding what makes them alive. Can it be found in religion or on the arm of a southern beauty? Maybe it can be found in the surrealism of a movie, or the excitement of making money. What if an answer is found? Will it frighten a person back to their everydayness? Some of these question are sound, others may be just thoughts in the authors mind, but they are questions that Binx must find out about. The following will talk about the idea of despair & everydayness and if others think about searching the way Binx Bol ling does. Binx is deathly afraid of being pulled into everydayness. That is to say that he does not want to fall into the trap of a daily, weekly of life long rut. He does not want to settle for just living just an existence. He wants to be noticed, to have the ability of excitement on a daily routine. To work hard and start a family and fight for what he thinks is a grand life. Only to realize years later that such a routine was estab...

Tuesday, November 12, 2019

Impact of Education on Society Essay

While capitalism is prevailing in the modern society, the issue on whether an amoral profit driven capitalist system is good for the society or not has been raised. Some believe that an amoral capitalist system is the best way to organize individuals together to serve the society. However, others argue that a amoral capitalist system will harm the society instead of benefit it. In this essay, I will be presenting the view of two neoclassical economists, Ricky Griffin and Adam Smith, who support the idea on the amoral capitalism is good for the society. I will also discuss the opposing view presented by Arthur Miller that suggests a profit drive, amoral capitalist system will do harm to a society . Furthermore, I am going to compare and contrast the two view and concluded with Miller’s view Capitalism encourages business men to make profitable amoral decisions will not benefit our society. While Griffin, Smith and Miller are holding two significantly different views, they both agree on capitalism is an amoral system. According to Griffin, profit is the only incentive for any business to operate under a capitalist system. Smith, father of capitalism, shows his understanding of amoral capitalism by saying, â€Å"We address our self, not to their humanity but to their self-love, and never talk to them of our own necessities but to their advantages. † (Smith 119) This quote clearly illustrates that people would act out of their own interest instead of considering others under capitalism. Further, Miller compare this amoral capitalism with uncivilized animals when the character, Christ, says â€Å"This is a land of great big dogs, you don’s love a man here, out eat him! †¦the world is that way†¦This is a zoo, a zoo!† (Miller p81) Although with a negative feeling and view, Miller believes capitalism is amoral just as much as Griffin and Smith d o. Moreover, Miller suggests capitalism can force people to make amoral, profitable decision because capitalist system is an amoral profit driven system. Smith seem to a agree on Miller’s view on some degree. Many capitalists assert the profitable decisions are efficient, and efficiency will benefit society. Adam Smith claims that â€Å"a society’s interests are best served by private enterprise–allowing individual within that society to pursue their own interests†¦Ã¢â‚¬  (Griffin p21) In the business context, â€Å"pursue their own interest† is best describe as maximizing the  profits of their own companies. Griffin and Smith believe that encouraging business to maximizing profit will benefit society in two ways. First of all, business will try their best to produce large amount of goods and service for profits because profits are a very strong incentive to individuals within a materialistic society. Furthermore, due to the fact that every business is trying to maximizing profits, competition will arise between the businesses. In order for businesses to success, business men have to make very efficient decisions and outperform others. Therefore, by being an strong incentive and creating competition amount and businesses, maximizing profit help to society achieve a greater efficiency and create sufficient goods and service. And both Griffin and Smith imply that an amoral, self-interest, profit driven system is the salient support for individual to make profits maximizing decision. Miller, on the other hand, disagree with Smith and Griffin. Miller argues that encourage business men to make only profitable decisions will not serve our society, because what is good for the business is not equal to what is good for the society. In Miller’s play, he expresses his opinion by using a central conflicts that is created by Joe Keller ships out hundreds and twenty cracked cylinder heads to sustain his business, but also results the death of twenty one pilots. Miller uses his play to demonstrate a profitable decision, ships out cracked cylinder heads, is not consist with the social interest of helping the soldiers and winning the war. What is even worse is that Joe Keller is been force into this immoral decision due to the competition and the demand of efficiency. Miller point out that amoral capitalist system is not just encourages business to make amoral decision, but forcing them to make immoral decision for their business. Miller implies that when Joe says,â€Å" I’m in business, a man in business; a hundreds and twenty cracked, you’re out of business; you got a process, the process don’t work you’re out of business†¦you stuff is no good; them close you up, they tear up your contrast, what the hell’s it to them?†(Miller p69) This also shows capitalism is a cold-blood, insensible system because nothing also matters in capitalism besides business, profit and individual themselves. Further, Miller also suggests efficiency is not always good for the society  when Joe Keller says: â€Å"It is a madhouse. Every half hour the Major calling for cylinder heads, they whippin’[sic] us with the telephone. The trucks were hauling them away hot, damn near. I mean just try to see it human, see it human. All the sudden a batch comes out with a crack. That happens, that’s the business, a fine hairline crack.† (Miller p32) Keller’s line evidently demonstrates the cracked cylinder heads are resulted from â€Å"efficient† using of machines to meet the demand. Miller suggests that focusing on efficiency may lead to poor quality or in some case the immoral, cracked products. Nowadays, China is facing the similar problems that is described by Miller, the 2008 China milk scandal is a perfect example. The China milk scandal is causing by the high demand of the infant milk’ quantity and high concentration of potent. In order to meet those demand, the companies have to adulterate the milk with poisoned chemical, melamine, to produce milk in a greater quantity as well as the high potent concentration. However, this action resulted over 300,000 infants’ kidneys damaged. Therefore, with strong real life, blooded proofs, focusing on a achieving efficiency does not always benefit society. Another important argument holding by Smith and Griffin is the economy growth which is resulting from the profitable decision of all businesses. Griffin also point out amoral profitable decision would help economy to be stabilized and decrease the unemployment. As Griffin describes, â€Å"(Economy growth), increases in the amount of goods and service produced by our own resource. In theory, we all want our system too expand–more business, more jobs, more wealth for everyone† (Griffin p27) Griffin not only believes that economy growth will benefit the society, but also suggests that economy growth is what everyone wanted. Furthermore, Griffin introduces some more measurement of economy and standard of living. Griffin implies the GDP and GNP would measure the amount products and service that is useful for people indicated standard of living for people in the society. He also strongly implicitly suggest the GDP per capital is salient indicator that shows the well being of the individual within the system. In a conclusion, Smith and Griffin claim that is a capitalist system will lead to economy growth and would bring wealth and improve standard of living for everyone. However, Miller argues that economy growth does not benefit the whole society. Miller also implies that maximizing profits for business does not improve the people’s quality of life, instead it increase the inequality amount people. Miller illustrate that by presenting Joe Keller’s worrisome after Joe Keller has achieved his business success. Joe is a materially rich man. However, when George, Joe’s partner’s son, come to visit Joe, Joe becomes worried as his wife Kate explains, â€Å"He is worried. When he is worried we goes to sleep† (Miller p41)Furthermore, Joe’s economic success males him even more misery when his only son, Chris, turns against Joe and Joe’s amoral business. Miller makes it very clear that even to a business man, making profits and economy growth do not bring him happiness. In addition, Miller exhibits that economy growth, making profits and business success may means much less important for a non-business man, such as Chris. Chris burst out, â€Å"What the hell do you think I was thinking of, the Goddam[sic] business? Is that as far as your mind can see, the business? What is that, the world-the business? †¦Don’t you have a country? Don’t you live in the world?†(Miller p70) Miller also implies that is wrong for Smith and Griffin considering maximizing profits as self-interests for all business men. Miller believes capitalism forces men to make immoral decision will create conflicts between businessmen and the others or even between businessmen and themselves. Miller demonstrates the conflict between the business man, Joe, and his neighbors when Sue explains, â€Å"Who is he to ruin a man’s life? Everybody knows Joe pulled a fast one to get out of jail.† (Miller p45) Furthermore, Miller presents the conflict between Joe and Chris by having Chris criticizes, â€Å"You’re not even an animal, not animal kills his own, what are you?† (Miller p70) Miller suggests that amoral decision making create this conflict between Chris and Joe because Chris is criticizing Joe’s morality and his amoral decision that Joe did not wish to make. This self conflict that Joe has is shown when Joe explains, â€Å"I didn’t want it that way(the immoral way), either!† (Miller p76) Miller implies capitalism would not bring joy and happiness to society, but b ring the conflicts. Nowadays, as the debate on amoral capitalism is heating up. More and more  people tend to agree Miller’s view in various degree, and believe that a business needs to have some moral responsibility other then profit making. While many believe that corporate social responsibility, also known as CSR, is a decent solution to help amoral capitalism to become moral. an article named â€Å"responsibility is good for the business† published by the Washington Post suggests that businesses which carry on social responsibilities would more likely to earn a greater profits and do better in stock market. The author Christopher Flavelle also presents many statistics and data to support his argument on CSR will help both society and the business. And he writes, â€Å"a number of CSR fund managers insist that responsible behavior helps companies’ performance and that a significant differential becomes visible over time.† (Flavelle p2) as to assist that business will als o benefit from CSR. Another author Jason Magder from The new internationalists believes that more information of all corporation become public, business will have to become more and more ethical. However, Magder seem to believe capitalism will not stand for that to happen when he says, â€Å"Capitalism worked because people couldn’t see into the kitchen† (Magder p1) I argue that business sense would always valued over the moral sense under a capitalist system. Flavelle also implies the same view when he says, â€Å"If they see CSR as contributing to their bottom line, they’ll continue to act responsibly. If they see CSR as a kind of a PR campaign, they’ll probably cut back on it†(Flavelle p1) However, Flavelle believe that is not matter because capitalists can make moral decision and also get reward. So many years after Miller and Smith, this issue on amoral capitalism is still being debating. I believe capitalism forces business men to make profitable amoral decisions may not benefit our society at all. However, maybe Smith is also correct on capitalism is the best way to serve the society before other solutions appear. And with many evidences from different countries, I have to agree with Griffin and Smith that capitalism is efficient. However, I would only describe capitalism as an insensitive, bloody, efficiently machine that does not have feel and moral. The core of capitalism is still profit driven, materialistic, and money. â€Å"money money money money, when you said it long enough it doesn’t mean anything.†(Miller p73) How important is efficiency and profits, when it does not bring joy and  happiness to our society. How can we be well off without compassion, moral value, sympathy and all that feeling that make us as human being.

Sunday, November 10, 2019

The Essence of Attribution Theory

There are many reasons why an individual behaves in a particular way. Correspondingly, there are numerous guesses a person makes about the behaviors and characteristics of another. This is the essence of attribution theory. Since its development, attribution theory has been applied to an array of disciplines. This facet of cognition is not only of interest to social psychologists, but also to educators, sociologists, marketing professionals, management personnel, and those in the medical field. Attribution theory states that humans ‘tend to give a causal explanation for someone's behavior, often by crediting either the situation or the person's disposition' (Myers, 644). As such, it requires three components: an actor, behavior, and observer. For example, if a driver swerves in front of another's car, what is the explanation the latter will provide for the former's action? The observer may conclude that there was an obstacle in the road or that the actor has fallen ill. These two explanations credit situational causes to the behavior. What is more likely, however, is for the observer to attribute the actor's behavior to disposition, such as being a clumsy driver. The way in which an individual perceives another has important implications as it can alter subsequent attitudes and behaviors. Naturally, there are several possibilities why a person acts in a certain manner. Building on the example above, the actor's behavior may be due to drunkenness or automobile malfunctioning. There is a curious phenomenon in attribution theory. As alluded to above, research indicates a high occurence of undamental attribution error, which is ‘the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition' (Myers, 644). An internal attribution claims that the actor was responsible for the event. Using the ongoing example then, the observer will attribute the actor's behavior to internal, stable characteristics, such as being an aggressive driver. This is true even when other variables are introduced that clearly indicate situational influences. If the observer spots a deer quickly running to the periphery of the road, he is still likely to attribute the actor's behavior as Attribution theory includes providing explanations for one's own behaviors. An individual who receives a failing grade on an examination may attribute this outcome to several reasons, most of which will be situational. He may believe the teacher is incompetent, the examination obscure, or the textbook poorly written. This is an illustration of self-serving attributional bias which indicates ‘a tendency to attribute successful outcomes to dispositional factors and unsuccessful outcomes o situational factors' (Cardwell, 221). Self-serving attributional bias often helps an individual to rationalize an otherwise threatening situation. For example, if the individual who did not pass the examination admitted that he does not understand the material, this will likely lead him to feel uncomfortable about his intelligence or capabilities. To avoid this, he attributes the failure to circumstances beyond his control, which relieves his ego of admitting a personal incompetency. It is nteresting to note that humans usually view another's behavior as stemming from dispositional attributes, regardless of outcome or observable environmental variables, but then conversely attribute their own behaviors to dispositional influences in times of success and situational influences when the outcome is negative. Attribution theory has its origins in the 1950's with the pioneering work of Fritz Heider; his book The Psychology of Interpersonal Relationships was instrumental in the development of this social psychology theory (Brown). He coined the term ‘naive psychology' which describes the way in which laypeople utilize pieces of information to construct explanations of others' behaviors. Edward Jones and Keith Davis' ‘systematic hypotheses about the perception of intention was published in 1965 in the essay ‘From Acts to Dipositions† (Brown, 1). Expanding on Heider's work, Harold Kelley stated that ‘people attempt to function as naive scientists' (Aronson, 118) and he added ‘hypotheses about the factors that affect the formation of attributions: consistency, distinctiveness, and consensus' Brown, 1). ‘Kelley published ‘Attribution in Social Psychology' in 1967†² (Brown, 1). During the 1970's ‘the field of social psychology was dominated by attribution theorists and researchers' (Brown, 1). In the 1980's Bernard Weiner added to the knowledge and scope of attribution theory with his focus on achievement. He identified ability, effort, task difficulty, and luck as the most important factors affecting attributions for achievement' (Attribution Theory, 1). Weiner added locus of control, stability, and controllability to the lexicon of attribution theory. Weiner's theory has been widely applied in education, law, clinical psychology, and the mental health domain' (Attribution Theory, 1). Schank's work on the structure of knowledge, particulary ‘in the the context of language understanding' (Script Theory, 1) is intimately tied to attribution theory. In the 1990's attribution theory was applied to the health care field with the works of Lewis and Daltroy (Attribution Theory). Additionally, ‘attribution theory applied to career development is provided by Daly (1996) who examined the attributions that employees held as to why they failed to receive romotions' (Attribution Theory, 1). Most recently, this influential theory has been utilized in studying phenomena such as consumer behavior and advertising Naturally the applications of attribution theory, due to its pervasive and pliability, are limitless. Understanding why people behave in one way over another and how an individual perceives others can lead to important developments in a variety of disciplines. Researchers have studied the different attribution attitudes of females and males. One's attribution style and his corresponding projection during counseling has been investigated. Seligman proposed an attribution model, which provides an explanation of learned helplessness (Schultz & Schultz). Even the children of holocaust survivors have not escaped the grasp of attribution Law is affected by attribution theory in that it comes into play when judges, lawyers, and jurors attempt to understand why a person committed a crime. Marketing and advertising specialists wish to know why consumers behave in a particular way and how their perceptions influence their consumption. Prudent managers seek insight into their employees' perspectives and consequent behaviors. Sociologists study how attributions affect the development of prejudices. The health care practices and attitudes of patients are of obvious importance to medical professionals. It appears the application of attribution theory to information technology is a newly developing area of interest. With a growing movement of educational reforms, it seems attribution theory will be increasingly directed toward this area of humanity. In fact, educational professionals are eager to examine and apply the principles of attribution theory to the learning process. Of particular interest to both educators and researchers are high- and low-achievers. ‘Since 1960, hundreds of studies have contributed to understanding why some are highly motivated to achieve and and others are not' (Tucker-Ladd, 1). Researchers have found that ‘high achievers will approach rather than avoid tasks related to succeeding because they believe success is due to high ability and effort which they are confident of' (Attribution Theory, 1). This means that failure is typically attributed to external variables, hich leaves their self-esteem intact. Low-achievers, on the other hand, ‘avoid success-related chores because they tend to (a) doubt their ability and/or (b) assume success is related to luck or to ‘who you know' or to other factors beyond their control' (Attribution Theory, 2). Therefore, when low-achievers experience success they tend to find it less rewarding than high-achievers because there exists no sense of personal influence over the outcome. Within the gifted and talented population of students, there is a segment of under-achievers. Under-achievers are those individuals in which a discrepancy between ability and performance exists. Educators are oftentimes unable to effectively manage such students who exhibit above average intelligence and capabilities but who are, for whatever reason, not performing at levels that correspond to such abilities. Research indicates that attributions which then affect motivation are a common cause of such under-achievement. It is an intuitive statement to say that modifying one's attributions will then create changes in one's motivation. It logically ollows that increased motivation will lead to increased efforts. These psychological phenomena are of particular interest to educators of gifted and talented under- achieving students as they can utilize such findings to increase performance. While some research has attempted to shed light on this particular educational occurrence, more investigation is necessary to obtain a fuller understanding. Furthermore, how such findings apply to the learning process is of utmost importance to educators that serve this subpopulation. Particular attention to the ttributional style differences between female and male gifted and talented students will enable educational personnel to more accurately attend to the needs of such learners. More specifically, the attributional style differences between middle school female and male gifted and talented under-achieving students and how this contributes to poor academic performance is valuable area of educational and psychological research. The findings of such research will undoubtedly enable school personnel to more effectively attend to the needs of this subpopulation with the ultimate end of aligning their performance with that of their ability.

Thursday, November 7, 2019

Free Essays on Population Growth

â€Å"Carrying capacity- The maximum number of individuals that a given environment can support without detrimental effects.† With a current population of about 6.2 billion people, the Earth is rapidly approaching its carrying capacity. Developing countries are already experiencing the consequences from a saturated planet. It is only a matter of time before we, the already developed countries, suffer the same fate. Our negligence towards the Third World population boom is a time-bomb waiting to happen. Where will these people go once there is no room left in their own countries? It’s simple physics, particles in an area of high concentration will move to an area of lower concentration. They will migrate to healthier, higher standard of living areas of the world bringing along disease, poverty, and ignorance. Our efforts to ease the situation are not substantial, our methods are ineffective, and our determination to help is fleeting. We must accept the fact that this is going to be a long battle carried out over many generations. We are simultaneously faced with the burden of educating growin g numbers of children, creating more jobs, dealing with hunger, famine, war, and counteracting the detrimental effects of these growing populations such as deforestation, soil erosion, and contaminated water supplies. What we once thought as being â€Å"there† problem is rapidly becoming â€Å"our† problem. Today’s graph of population growth is an exponential one. In 1807 the world’s population reached an unprecedented 1 billion. Less than two hundred years later it stands at 6 billion with no signs of slowing down. If fertility levels remain as they are, by the year 2050, the population will have reached 11.5 billion. That is a shocking number, but what is more unbelievable is that most if not all of the increase will be from developing countries. Fertility rates in the U.S. are at an all time low at an average of 1.9 birth... Free Essays on Population Growth Free Essays on Population Growth â€Å"Carrying capacity- The maximum number of individuals that a given environment can support without detrimental effects.† With a current population of about 6.2 billion people, the Earth is rapidly approaching its carrying capacity. Developing countries are already experiencing the consequences from a saturated planet. It is only a matter of time before we, the already developed countries, suffer the same fate. Our negligence towards the Third World population boom is a time-bomb waiting to happen. Where will these people go once there is no room left in their own countries? It’s simple physics, particles in an area of high concentration will move to an area of lower concentration. They will migrate to healthier, higher standard of living areas of the world bringing along disease, poverty, and ignorance. Our efforts to ease the situation are not substantial, our methods are ineffective, and our determination to help is fleeting. We must accept the fact that this is going to be a long battle carried out over many generations. We are simultaneously faced with the burden of educating growin g numbers of children, creating more jobs, dealing with hunger, famine, war, and counteracting the detrimental effects of these growing populations such as deforestation, soil erosion, and contaminated water supplies. What we once thought as being â€Å"there† problem is rapidly becoming â€Å"our† problem. Today’s graph of population growth is an exponential one. In 1807 the world’s population reached an unprecedented 1 billion. Less than two hundred years later it stands at 6 billion with no signs of slowing down. If fertility levels remain as they are, by the year 2050, the population will have reached 11.5 billion. That is a shocking number, but what is more unbelievable is that most if not all of the increase will be from developing countries. Fertility rates in the U.S. are at an all time low at an average of 1.9 birth...

Tuesday, November 5, 2019

Facebook Privacy Whats that

Facebook Privacy Whats that I  cant even see it. In a Facebook chat with a friend of mine, we were discussing his college-aged daughter’s posts to her Facebook profile. I won’t share the details, but let’s say what she was writing could easily prevent her from being hired if a prospective employer were to see it. I commented to my friend that if his daughter ever wanted to look for a job, she had better delete all those postings. â€Å"But her profile is private,† he replied. â€Å"I can’t even see it.† As many people are aware, it has become common practice for hiring companies to view candidates’ LinkedIn and Facebook pages if they are available. This fact causes little concern for most people, since they believe they can keep their profiles, especially on Facebook, private. A private profile is safe from public scrutiny, right? Wrong. According to a Mesh Report article entitled Job Seekers Getting Asked for Facebook Passwords, nothing could be farther from the truth. In actuality, if you are a job seeker you have essentially given up your right to privacy. How employers mess with your privacy First of all, a company might use a third party application such as BeKnown that can often gain access to your profile. You would be surprised how often companies use this tactic. And job seekers might not be aware that when they log in to a company’s website using their Facebook profile, they are likely giving that company full permission to snoop. Additionally, not long ago both private companies and government agencies began requesting Facebook login information from candidates. Receiving quite a bit of pushback, some of these organizations have modified their requirement, now demanding during interviews that candidates log in to their own Facebook accounts in order to reveal what they contain. Other organizations require candidates to â€Å"friend† the hiring manager or other company figurehead so that their profile can be viewed. One job seeker interviewed by Mesh withdrew his application when asked for his login information. But as requests for social media access become more and more common, many candidates feel that they can’t afford to refuse. Privacy rights anyone? One George Washington University law professor says this practice is â€Å"an egregious privacy violation.† I tend to agree, and I am encouraged that Illinois and Maryland have legislation in the works that would make it illegal for public agencies to demand access to candidate’s social media profiles. (Police departments are some of the most active seekers of Facebook login information.) Whether or not this practice is made illegal for public agencies, it seems private companies will be able to invade candidates’ privacy all they want. If you feel strongly enough that this practice violates your rights, and if you can afford to refuse the request, go ahead. But as the practice becomes more widespread, it might become impractical to do so. Interestingly, it is against the terms of service at Facebook to share login information. But according to the Mesh Report, the Department of Justice will not be prosecuting any employers for their practices despite the fact that it is a federal crime to enter a social networking site in violation of the terms of service. What will you do about it? Perhaps the best thing job seekers can do for now is to make sure to rid their profile of any risquà ©, drunken or other unprofessional pictures; keep their posts clean and sane; and refrain from making disparaging online remarks about anyone, especially past employers. It seems the practice of coercing job applicants to reveal their social media profiles, albeit masquerading as encouraging them to â€Å"volunteer† this information, is not going away without a fight. If you are a job seeker, prepare to be asked to share- or if you can afford it, perhaps you can fight back! How do you plan to respond if a prospective employer asks you for access to your social media profiles? I’d love to hear your comments below. Category:Job SearchBy Brenda BernsteinMay 7, 2012

Sunday, November 3, 2019

Comparing And Contrasting The Different Types Of Love Found In Plato's Essay

Comparing And Contrasting The Different Types Of Love Found In Plato's Symposium And St. Augustine's Confessions - Essay Example Regarding our main topic of focus, love is neither an abstract nor a concrete emotion or feeling. In our daily lives, we usually and constantly refer to the word love innumerable times simply because of our unfamiliarity with its meaning. In all those instances whereby we apply the term love, we mean different things though unawares. In most cases, however, we mean that the referee is something or someone that we desire and would profoundly prefer looking after or caring for. Everything can be a subject to loving by another both abstract and concrete. However, concrete things objects that have no emotions cannot love. The love of an individual towards someone or something therefore encompasses an extremely broad nature and has to be succinctly espoused. The study outlined below encompasses both the similarities and also the dissimilarities between the two philosophers in terms of what their views are regarding the critical issue of love (St Augustine 373). Plato derives his views and definitions for love from the evaluation of other peoples’ personal conveniences regarding love. This kind of love is referred to as common love, merely for sexual satisfaction. He defines heavenly love as a profound feeling or elated emotion that emanates from the soul and characterized by a no-conditional liking and passion between mostly a man and a man. This kind of love is made possible by a connection to the heavenly God. This love is deeply rooted beyond the soul and is indispensable. Common love is referred to as immoral and vulgar since it is aimed at satisfying the participants sexually over a short period of time. This love comes from the profound and strongly rooted physical attraction. This kind of love is not right and is not supported by the two philosophers. St. Augustine gives the same kind of types of love and expounds on the instances in almost a similar way as Plato (Sheffield et al 1). In both their assessments, they perceive the female gender as inferio r to the men excluding the goddesses. This elicits a similarity between the two scholars’ views on the nature and types of love (St Augustine 373). Both Plato and Augustine come to terms that there is a greater version of love than the concrete and physically expressed love. This kind of love is enlightened and formless. Both men and women aim at receiving that enlightenment but in entirely diverse ways. Augustine slightly differs with Plato regarding the actions and activities inculcated in the love relationship. This is sexual contact between people who love each other. Plato argues that sexual intercourse is a path to achievement of the higher love that everyone aims to obtain and which brings about enlightenment. Augustine, on the other side argues that the action of sexual intercourse only brings about tradeoffs towards the achievement of such enlightenment to the higher reality. He perceives and strongly believes that expression of physical love is not a stepping stone but rather a barrier to attainment of spirituality. This is due to the fact that he had previously experienced situations regarding the same issue at hand. He considered romantic or common love as purely sacrilegious and non credible since he had actually gone through in his early ages. Plato argues that in the initial stage of love, the amans’

Friday, November 1, 2019

EB Outcomes Essay Example | Topics and Well Written Essays - 1000 words

EB Outcomes - Essay Example This paper will discuss the implementation of a change program covering poor hand washing among healthcare service providers at Veema center, which has been found to cause adverse outcomes, during service delivery (Titler, 2008). Planning for Change This stage will cover the phases of preparation (Phase I), Validation (Phase II), and Decision making/ Comparative Evaluation (Phase III) From the evidence given studies, including Garrette (2013) and Canham (2011) hand hygiene is acknowledged by control experts and infection prevention personnel, as the single and most effective measure that helps in reducing the spread of infections in the community and at health care settings (Garrette, 2013). This is the case, because the hands are transmission areas between individuals and the objects, as well as the surfaces within the healthcare environment. Some of the objects that can transfer infections in the healthcare setting include blood pressure cuffs. The means of hand hygiene include tha t of using soap and water, and using alcohol-based products, in the cases where water and soap cannot be used. The World Health Organization (WHO) and the CDC (Center for Disease Control and Prevention) maintain that hand hygiene can aid healthcare providers to uphold quality practice, and patient safety (Pittet, Allegranzi & Boyce, 2009). The practice of extensive hand washing will lessen the risk of infection between patients, lessen the infection of healthcare personnel, and lessen the cases of morbidity, mortality and the costs incurred during the treatment of infection-based conditions (Garrette, 2013). In preparation for the change, a survey was administered to the personnel at the health care center, aiming at realizing the factors limiting hand hygiene. Some of the factors explained as causes of poor hand hygiene at the health center and from studies like Garrette (2013) and Pittet, Allegranzi and Boyce (2009) include that hand washing agents leads to dryness and the irritat ion of the skin; sinks are not available in convenient areas and there is also a lack of soap, water, and disposable towels for drying hands. Others include understaffing, giving priority to patient care needs, disagreement with hand hygiene directives and the low risk of getting infected by patients (Cambell, 2010). Towards ensuring that the factors affecting hand hygiene at the Veema health center are addressed through consulting the medical personnel at the center, when developing the best recommendations on hand hygiene. Secondly, the materials required for hand hygiene, which may not be available should be supplied at all times and hand washing areas should be available at all areas, including wards, casualty and admission centers. From the evidence of studies like Garrette (2013) and Pittet, Allegranzi and Boyce (2009), alcohol-based agents should be used for hand washing, before and after patient contact, after removing gloves, and in emergency situations where water is not a vailable. Implementing the EBP Project (Phase IV Translation/ Application) Towards the implementation of the project, a team will be formed, comprising of staff nurses and doctors, clinical nurse specialists, departmental nurse administrators, nurse and doctor researchers and infection control nurse and

Wednesday, October 30, 2019

Persuasive speech writing Essay Example | Topics and Well Written Essays - 500 words

Persuasive speech writing - Essay Example Such laws need noble individuals for their implementation. So the issue of creating noble individuals attains top priority. The gun control measures, and the determination of the law enforcing authorities, may reduce the percentage of gun-ridden crimes and shootouts. I therefore, reiterate my support for it, for the simple reason that there is no other alternative for the time being. One important aspect about the intended gun control measure is the administrators have begun to think about the use-level of military-style assault weapons, to check violence. To an extent this may be the right step to do something about the violence-prone society in the prevailing societal conditions. I emphasize the word prevailing, because sermons from the political platforms by the politicians that believe in various ideologies are not going to produce any tangible results. I take it that using gun for violent acts is a negativity like smoking, drinking, drug addiction etc. Are we able to control the drug mafia? They thrive and score a march over the law-enforcing authorities. So, the issue is not about drafting a good law and getting it passed. Democratic Senator Dianne Feinstein says the bill is intended "to help end the mass-shootings that have devastated countless families and terrorized communities." He is right. But he has not addressed to the root cause of the problem, and he will not be able to do anything about it. Senators are aware of their limitations, so are we! The issue is, those who are bent upon acquiring the guns, will get them through clandestine channels. Just look around and see how the terrorist organizations are amassing demonic weapons of their choice, including military-type assault rifles. When tempers on the issue get cooled down, the realities related will come to the fore. Those supporting the gun ownership rights have taken a stand to oppose the bill. Americas main gun-rights lobby, the National Rifle

Sunday, October 27, 2019

History of the Chinese War Strategy

History of the Chinese War Strategy INTRODUCTION The PLA has been undergoing the Strategic Transition from preparing for an early, total and nuclear war in 1985 to a local and limited war in the current context. The PLA understanding of the nature of these future local wars has been greatly influenced by the 1991 Gulf War and the experiences of 1996 Taiwan Straits Crisis. PLA planners believe that future local wars will be a medium sized local war which could involve large scale sea crossing and amphibious landing operations, counter offensive operations in the border regions and repelling local foreign invasion. These wars are likely to manifest in wars involving national unification and disputes over maritime and land boundary issues. PREVIEW The WZC concept was first recorded in 1979 when an adhoc operational area command was formed during the Sino- Vietnam war. It is a doctrine developed for future military operations to be conducted in Chinas strategic neighbourhood as a limited war fought under Joint HQ. It entails limited objectives, greater central control with political settlement as the end result and considerable preparation. In order to develop an understanding of the concept, this paper is laid out as under:- (a) Historical and Theoretical Perspectives of Chinese War Strategy. (b) Chinese Views on the Characteristics of Future Wars. (c) Levels of Conflict. (d) Evolution of Chinese Mil Doctrine. (e) War Zone Campaign. (f) Interpretation of Terms at Operational / Campaign level. HISTORICAL AND THEORETICAL PERSPECTIVEÂ  OF CHINESE WAR STRATEGY Transformation of the PLA. After Maos demise in 1976, saw the re-emergence of Deng Xiaoping. Under his political leadership, the military became disengaged from civilian politics and resumed the political quiescence that characterized its pre-Cultural Revolution role. Focus of military modernization was the reform of military organization, doctrine, education and training, and personnel policies to improve combat effectiveness in combined-arms warfare and the transformation of the defense establishment into a system capable of independently maintaining a modern military force. The reforms were implemented in the PLA from 1978-85. In 1985, the Enlarged Central Military Commission (CMC) endorsed Dengs shift in strategic thinking from preparing for an all out war to preparing for a local war. It carried out a review of sit and threats and concluded that there existed NO threat of early war, however a general war which could have a nuclear backdrop (nuclear war) was very much imminent. In 1995, the Enlarged Central Military Commission (CMC) meeting chaired by Jiang Zemiin officially adopted the Two Transformations (liangge zhuanbian) as the policy for army building to guide all aspects of PLA reform. It called for the Chinese army to undergo a metamorphosis from an army preparing to fight local wars under ordinary conditions to an army preparing to fight and win Local Wars Under Modern High -Tech Conditions; and from an army based on quantity to an army based on quality. Key PLA Teachings on Military Strategy. In 1987 Science of Military Strategy was published by Academy of Military Sciences which reflected change in strategic thinking from total war to local war. It was for internal circulation (neibu) to all officers at the divisional level and above. This, however, offered limited approach to strategy and was primarily based on Peoples War Under Modern Conditions (PWUMC) using positional and mobile warfare along with combined arms operations. It relied heavily on Soviet based invasion setting. In 1999, post Gulf War I, Science of Military Strategy was re-published by PLA National Defence University (NDU) and formed the core teaching text for Strategy Course at NDU. The salient highlights were the broader approach to strategy, covering a range of contingencies under modern hi-tech conditions and covered a range of varied objectives, intensity and lethality. This was followed by publication of Study of Campaigns in 2000. In 2001, AMS published open (gong kai) version of Science of Military Strategy in Chinese and, in 2005, the English version of the book was published. Theoretical Perspective. In general terms, Chinas military doctrine can be divided into four levels as under:- (a) Junshi Sixiang (Military Thought). (b) Zhanlue (Military Strategy). (c) Zhanyi (Military Campaigns). (d) Zhanshu (Military Tactics). Military Thought. This forms the foundational principles and concepts of war fighting and military struggle. It gives out the basic views for guiding and planning the overall situation of military struggle. However, specific guidelines or rules for conducting military operations are not specified. The concept of strategic thoughts is closely linked to Maos military thought and some of the relevant concepts include Active Def and Peoples War. Military Strategy Military Strategy, as per the NDU, is defined as planning and guidance for the overall situation of military struggle, including planning, deploying and guiding the construction and use of military force, to reach the effective achievement of a stated political goal. It is described as a trinity comprising of Strategic Goals (zhanlue mudi) Ends, Strategic Guidelines (zhanlue fangzhen) Ways and Strategic Means (zhanlue shouduan) Means. Strategy links Military Thought and Campaigns by providing general guidance for planning and conduct of military operations. The scope of Strategy includes (a) Threat Assessments. (b) Overall Strategic Goals. (c) Strategic Direction. (d) Basic Principles for conducting military struggle. (e) Means, methods and coordination of military struggle. Strategic Goals. Strategic Goals determine the ultimate political objective in any struggle and thus is linked to national interest. Strategic Missions (zhanlue renwu) are the operational tasks required for achieving strategic goals. Strategic missions and strategic goals are the comprehensive reflection of Strategic Circumstances (zhanlue xingshi) including the main features of international strategic situation and National security requirements. The focus of Strategic Goals during wartime includes operational aspects such as maintenance of initiative, destruction of enemy force. In peacetime, it is to safeguard national interests such as using military means to create deterrence for a stable external environment. Strategic Guidelines. Strategic Guidelines consist of general principles and programs for guiding overall situation of a military struggle. It is a closest analogue to operational doctrine, though at strategic level only, as opposed to campaign or tactical level. Past strategic guidelines include Peoples War Under modern Conditions and the current one being Local Wars under Modern High Tech Conditions. Organizational and operational modernization requirements for a force are determined from identification of appropriate strategic guideline. Strategic guidelines stipulate the following: (a) How to complete a strategic mission. (b) How to realize the strategic goal by identifying key points of struggle. (c) Identification of main Strategic directions. (d) Identification of Strategic deployments. Strategic guidelines are generally composed of five components: (a) Identification of Strategic Opponent. It is based on the threat to national interest and the operational threat is based on the specific military nature of threat. Strategic Direction. It primarily identifies the focal point of struggle and the centre of gravity for use of force to decisively shape the struggle. Basic Points of Preparations for Military Struggle. This refers to the type of struggle e.g. nuclear vs conventional. Basic Methods of Military Struggle. This includes Types of Struggle. Combat Operations vs Deterrence. Types of Strategic Operations. Offense or Defence. Main Operational Forms. Mobile Warfare or Positional Warfare. Types of Operations. Blockade or Ambush. (e) Guiding Thoughts and Principles for use of Military Force. This includes the options of Striking first or second (xianfa zhiren, or houfa zhiren) and Fighting a Protracted Warfare or Quick Decisive War. Strategy manifests in General (zong) or Specific Strategic Guidelines (juti zhanlue fangzhen). The WZC doctrine is a strategic guideline for Local War Under Hi-Tech Conditions (LWUHTC). Strategic Means. Strategic Means spells out ways and methods of using military force to achieve an objective what and how to use including military and non-military means. This can be carried out in basically four ways which include: (a) Actual combat operations in general or local war. (b) Deterrence operations which is the primary method to be used during peace time. (c) Warning operations which include strategic early warning, border defence and internal defence. (d) Combat readiness exercises including force build up, strategic troop transfers, adjustments in deployments, military exercises, weapons tests and war preparation tests. Spheres of Military Strategy. There are three identified spheres of military strategy: (a) Wartime Strategy (zhanzheng shiqi de zhanlue). This refers to periods of time when society as a whole deals with war, such as general war e.g. countering an invasion as the only type of general war China might face. (b) Peacetime Strategy (heping shiqi de zhanlue). This refers to periods when nation is not in a general state of war. Peace should not be confused with absence of future conflict, but LOW LIKELIHOOD of general war. It includes: (i) Deterrence operations. (ii) Crisis managment. Local war. (c) Local War Strategy (jubu zhanzheng de zhanlue). This is a special type of problem that occurs during peacetime. It has been defined as war with limited objectives in a part of an area where limited armed force is used. Traditionally Chinese Strategy has laid much emphasis on the initiative. Hence, the strategy advocated is pro-active vis-Ã  -vis reactive. Successive literatures on strategy have also re-emphasized that the operational or campaign level of operations is the most productive and rewarding for achieving political aims. The strategy adopted must be futuristic and support future national aims or roles. It must factor in economy of options and weigh the cost-benefit evaluation of war i.e. whether to go to war and how best to profitably conclude it. The stated doctrine must also conform to Chinas image and position of assertiveness after century of humiliation. In order to ensure no direct threats to China there is a deliberate effort to gradually move towards capability driven from threat-driven which has been a fallout of emerging international / regional situation. CHARACTERISTICS OF FUTURE WARS Characteristics of Future Conflict. Some of the assessed characteristics of future conflicts are as under:- (a) Future conflicts will be restricted in their scale, means and timing of war. (b) Objectives would be often political / diplomatic rather than military in nature. (c) Conflict processes will be under greater centralized control and political settlement will invariably be the end result. (d) Conflict resolutions will have to be carried out amidst complicated international background. (e) Even though wars would be limited in nature, they would require detailed and prolonged preparation. (f) Pre-emptive strikes would be a major form of action. (g) Costs of wars would be high despite their short duration. (f) Globalization and integration would result in spilling of economically deleterious effects of war. (g) Brief conflicts can best be handled by following the maxim killing the chicken to scare the monkeys. (h) Demonstrative operations would be essential for politically sensitive objectives. (j) A decisive result in conflict resolution will not be essential though welcome. (k) There are going to be political, economic and prestige payoffs resulting from conflicts and hence the need to factor in ways of exercising control over each one of them. (l) Cost-benefit evaluation of wars would be a major input in deciding the end-state decisions of conflicts. (m) Internal perception management of the people will be a major factor in consolidating national efforts. LEVELS OF CONFLICT Levels of Conflict. The levels of conflict assessed to occur in near future are as under:- (a) National Level. A national level conflict would involve national mobilization of resources. It will be characterized by centralized control by the CMC. The objectives and decisions in such a case would be strategic in nature (zhan lue xing). (b) Theatre level. A conflict at theatre level would involve the Military Region (MR) / MRs. The battle area under such circumstances would be called War Zone Front and overall control will be exercised by nominated MR / HQ. (c) Campaign Level (corresponds to own operational level zhanyixing). A campaign level operation would involve Combined Arms Gp Armies (CAGA) or gps of CAGAs (corps equivalents / groups of these). The area of conflict is termed as campaign zone (qu). In peacetime, the area of battle maybe under a Military Region or part of it; in wartime, however, it would be referred to as war zone. The outcome of WZC directly affects realization of national strategic objective. Equivalent weightage is given (employed as appropriate to mission) to all four services. EVOLUTION OF PLA DOCTRINE The PLA Doctrine has evolved over the years commencing from its basic aim to defeat the Nationalist forces to ensuring territorial integrity and subsequently as a tool for diplomacy and external relations. It has transformed itself as under:- Peoples War (Pre 1949 till 1960). The Peoples War doctrine, was the result of lessons learned from the War of Resistance against Japan (1937-1945), and emphasized the preparation of masses of foot soldiers and militia to engage in prolonged guerrilla warfare in Chinas vast interior. This era also marked the looming threat of total, nuclear war and the Chinese capabilities being almost defensive against any strategic nuclear attack. The Chinese strengths basically included space and people and hence basic Strategy involved mobilization of population, trading time for space and final counter-offensive to annihilate the enemy. (b) Peoples War under Modern Conditions (PWUMC). (1960 to 1985) This change in doctrine was a result of the changed perceptions post Sino-Soviet split in 1960. The strategy aimed to develop capability to check aggression forward to gain time for national mobilization and Peoples War. The Chinese strategy during the period was aimed at defeating a Soviet type invasion before it could penetrate deeply into China. It envisaged a forward defense that is near the border, to prevent attack on Chinese cities and industrial facilities, particularly in north and northeast China. Such a defense-in-depth required positional warfare, much closer to the border, in the initial stages of a conflict. This strategy downplayed the peoples war strategy of luring in deep in a protracted war. It also took into account the adaptations in strategy and tactics necessitated by technological advances in weaponry. (c) Limited War (jubu zhanzheng) Under Hi-Tech Conditions (LWUHTC) (Post-1985). This was promulgated after Dengs call for a review of the existing strategy. This came into being due to reduction in the Soviet threat due to Sino- US entente, the demonstration of hi-tech weapon systems employed in the Gulf War I and the post-liberalized growth of Chinese Comprehensive National Power (CNP). The strategy placed reliance on small, effective, hi-tech capable, tri-service integrated troops. It also stressed the need to fight away from borders or exclusive economic zone (EEZ). (d) Limited War under Conditions of Informationization (LWUCI). This f irst found expression in 2004 White Paper. Informationisation was to be treated as a Force Multiplier and it sought to integrate all available platforms or assets. This is also in consonance with development of Chinese infrastructure and capabilities in their efforts to undergo RMA. WZC THE PLAs DOCTRINEÂ  FORÂ  CAMPAIGN IN WARZONES WZC. War Zone Campaign as a doctrine evolved for conducting a limited war under high technological conditions. Future campaigns under the doctrine will be fought by combined arms synergy applied under unified joint command and control HQs. Such a HQ is created in theatre of operations by pooling in resources from Mil Region HQs and offrs from Gen Staff Department. WZC is an intermediate between Combined Arms GA (CAGA) army dominated command and total war where more than one war zones are activated simultaneously. Salient characteristics of the WZC are as under:- (a) The doctrine has been developed by PLA for future wars which are going to be limited wars and conducted in peripheral regions under a joint HQ. (b) It is a joint services campaign and an intermediate between military region and national (CMC) level campaign. (c) WZC is designed for a local / limited campaign but however its outcome determines realization of national objectives. (d) PLA Mil Regions already have AF / Navy on their orbat or under operational control. (e) PLA traditionally has been Mil Region-centric. WZC envisages imposition of another higher HQ to: (i) Coordinate employment of troops of more than one Mil Region. (ii) Act as CMC representatives for employment / control of tactical, strategic and nuclear missiles. As it involves more than one MR, theatre-wide control, coordination and deception is ensured by imposition of this HQ. A recent example is of the Taiwan straits incident when the PLA was engaged in large scale exercises and firing rockets across the Taiwan Strait in 1996 when Gen Kui Fulin from GSD was superimposed on Nanjing MR and Guangzhou MRs and formed the Fujian Front. WZC in the Level of Conflict. WZC is an intermediate between Combined Arms GA (CAGA) army dominated command and total war where more than one war zones are activated simultaneously. In the spectrum of Level of Conflict it is short of a national mobilization but more than CAGA ops. PARTIAL MOB OR TOTAL MOB WZC COMBINED ARMS GP ARMY OPS Salient Features of the Doctrine. The doctrine envisages combined arms and joint service operations. In depth strike. Aim is not to engage enemy at forward positions but in depth through infiltration, forced penetration, air projections and flank intrusions. There is a requirement of professionally and technically qualified person to operate high tech advance equipment. It envisages mastery in outer space. Delegation of command to lower commanders as severe hindrances / loss of command during operations is envisaged. It places great emphasis on C4ISR systems. Interpretation of Terms. Certain important terms used in definition of the doctrine are as under:- (a) Local and Temp Superiority (LATS) Concentration of Force at point of decision. (b) Trans-Regional Sp Ops (TRSO) Flexibility. (c) Gaining Initiative by Striking First (GISF) Initiative, Offensive Action, Pre-emptive Action. (d) Quick Battle, Quick Resolution (QBQR) Simultaneity of ops, Non-Linearity, Tempo (Speed, Momentum). (e) Elite Forces, Sharp Arms (EFSA) Appropriateness, Economy of Effort. Implementation of WZC. The basic aim of WZC is to turn PLA inferiority into superiority by three pronged strategy namely Elite Forces Sharp Arms (EFSA), Gaining Initiative by Striking First (GISF) and Quick Battle, Quick Resolution (QBQR). These are deliberated upon in succeeding paras. Elite Forces Sharp Arms (EFSA) Elite Forces Sharp Arms (EFSA). What justifies EFSA is that limited nature of local war makes it possible to achieve local and temporary superiority through the concentrated use of the EFSA. The use of EFSA can be optimized by their deployment, coordination and command. EFSA Dply Coord Trans Regional Sp Ops (TRSO) Dply per se Comd Deployment. A relatively new concept in this aspect is the Trans Regional Sp Ops (TRSO). Its implication at campaign level and at strategic level is as explained below:- (a) At Campaign Level. Deployment of EFSA must be with the aim to achieve comprehensive strike effects, and for this forces must be carefully selected. The principle also advocates Dispersed deployment of optimal forces to deny enemy window of vulnerability and increase survivability of own forces and to achieve concentration of effects by concentrating destructive effects of these arms and forces which is the basic prerequisite for achieving local and temporary superiority. (b) At Strategic Level. It envisages deployment of the best available forces and arms from other Mil Regions to reinforce war zone where local war may occur. Such a trans regional support operation (TRSO) has many advantages:- (i) It enhances political and diplomatic initiatives. (ii) Avoids sustained force deployment but optimizes readiness in the rear. (iii) RRU/RRFs ensure indirect forward presence by utilizing mobility. (iv) It may also prevent escalation as also enable local and temporary superiority in psychological terms. Coord. Coordination of sub campaigns is a must to achieve synergy of effect w/o inter service friction. It is aimed at permitting service commanders to coordinate and control respective services sub campaigns. As EFSA is associated with technology intensive services [RRF, Special Ops Forces (SOF), Navy, AF, Sec Arty] the relationship between services / branches has to be defined by equality and partnership in a joint services campaign. Hence coordination of joint service campaigns is a crucial issue for successful conduct of WZC. Principles of Coordination of Joint Campaigns. (a) Coordination is centered on whichever service that conducts the sub campaign. It calls for a heightened sense of responsibility and initiative by service commanding officers. (b) An important aspect for coordination is the timing and manner of transition from one phase of the campaign to another for example from electronic to air sub campaign, to sea denial and crossing operations, then to amphibious landing and ground operations. The coordination between various services is also very important during transitions to reduce internal chaos and friendly fire casualty. (c) Coordination in stratagem (e.g. outflanking troop movement to divert enemy forces to secondary fronts) is important to determine whether local and temporary superiority will be achieved on the primary front. (d) A common method of coordination is mutual dispatch of service representatives to coordinate air-land, air-sea or sea land operations. (e) Modes of coordination are strike zone based, target based and timing based. (f) Most important coordination mechanism is establishment of joint force command. Principles of Command. A joint command is established with deputy commanding officers from Air force, Navy and Sec Arty. The joint command formulates joint services operational plans and conducts inter service coordination. Some issues related with command are as under (a) Extent and Timing of Centralised Command. Command must be centralised during planning. However during execution, a decentralized command and service autonomy are desirable. (b) Traditional Mil Region command organs are ground force dominated and hence could be a potential for inter service friction during implementation. (c) Under WZC, a joint command is established using the present Mil Region command as nucleus. (d) The joint command may have higher proportion of command and staff officers from services other than the army as necessitated by the requirement.. 32. Trans Regional Sp Ops (TRSO). (a) This deals with concentration of EFSA at strategic level. (b) It aims at deployment of best forces and arms from other Mil Regions to reinforce the War Zone e.g. Rapid Reaction Forces (RRF), missiles, AF etc. (c) It focuses on development of rapid reaction forces and capabilities in the rear while maintaining a moderate level of forces deployed forward. (d) It contributes to achievement of local and temporary superiority. (e) TRSO stresses on tech based mobility and effectiveness to achieve its aim. (f) Enhances political and diplomatic initiatives by maintaining reduced forces in the fwd areas and de-escalating tensions. Capabilities: RRF. (a) Adaptation and responsiveness are the two key elements of RRF. (b) It is intended for quick reaction to deal with internal security (IS) and local / ltd border conflicts. (c) These forces are maintained at full strength with all terrain and all weather capability including survival training for 48 hours. (d) They have the capability to reach anywhere in any Mil Region within 24 to 48 hours. (e) RRFs of 15 AB Corps can reach anywhere in China within seven days. Gaining Initiative By Striking First (GISF) Gaining Initiative By Striking First (GISF). Increased precision and lethality of high tech weapons causes unprecedented destruction. Under such conditions the side that strikes second may lose momentum and face the prospects of defeat. As also the demarcation between first and second strike will be less relevant and hence by carrying out first strike a local and temporary superiority may be achieved. However, first strike may not lead to temporary initiative if the enemy is well prepared and anticipates the strike. This can be ensured by element of surprise and initiation of the initial battle of the campaign. GISF is hence associated with the beginning of the campaign. Gaining Initiative by Striking First Element of Surprise Initiation and Initial Battle of the Campaign Note: China will not be averse to striking first ? Element of Surprise. There are two key issues while considering Element of Surprise. If adversary is well prepared and anticipates strike, effect is reduced hence the need for element of surprise. There is a requirement of identifying enemy intentions and capabilities and simultaneously concealment of PLA intentions and capability. This can be achieved by concealing the real and demonstrating the false by employing conventional / asymmetric, electronic and civil-military means. (a) Transparency of En Intentions and Capabilities. (i) At the Strat Level. This can be achieved through long term, systematic and institutionalized study and analysis of military target especially with regard to his war fighting doctrine, styles, command, organization and weapon systems. (ii) At the Campaign Preparation Level. This can be achieved by acquiring and affirming intelligence with regard to the enemy by continuously monitor enemy movement, weapons and targets by the use of satellites, surveillance ships, planes, radars, radios and human intelligence. (b) Successful Concealment of PLAs Intentions and Capabilities. Modern technology enables effective surveillance and difficult concealment. Non tech means employed in 1991 Gulf War resulted in successful concealment achieving local and temporary superiority. Also fighting the battle close to Chinas borders would increase success of concealment. Methods of Concealment. Some of the measures which may be employed to confuse the adversary about timing, place, scale, nature and direction of the campaign initiation are:- (a) Create a situation of internal intensity and external relaxation i.e. political and diplomatic means be employed to conceal strategic intentions. (b) Concealing the real (hiding real forces by camouflage). (c) Demonstrate the false (use of dummy planes, ships, tanks, vehicles, artillery pieces and use reserve militia to show false deployment). (d) Blending the real with the false and illusory with the substantial (mixing real and substantial forces with false and illusory ones, meshing forces with civilian facilities). (e) Electronic measures (ECM, deception, ECCM). 37. Initiation and Initial Battle of the Campaign. (a) There is a contradiction between active defence as a central principle of PLA military operations and first strike (GISF in fact becomes a central component of active defence). (b) Window of opportunity for first strike is the period between the failure of political and diplomatic initiatives at the strategic level and completion of enemy deployment between the ens strat choice and his strat probe. (c) The outcome of the first battle would be crucial to determine whether local initiative is seized or not and hence it is necessary to Throw a powerful and superior initial strike force into the initial battle. (d) In order to maintain the advantage created by the initial battle, resolute, active and continuous offensive must be carried out to deny enemy breathing space. Quick Battle Quick Resolution If GISF is the beginning of the campaign, QBQR is the conclusion. QBQR deals with prosecution and conclusion of the campaign. The importance of QBQR arises from the fact that border wars fought for disputed territories will be limited to a confined area and not for total conquest of a country. Hence, there is a need to contain the conflict and achieve final resolution at one stroke. QBQR seeks to avoid prolonging of war as (high tech weapons would also cause extensive damage to own military and civil infrastructure in the event of a prolonged war. As the PLA is deemed inferior in technology, the enemy may regain and counter strike to cause PLA a defeat if war is protracted. QBQR INFO OFFENSIVE OFFENSIVE OPS MOB FIRE POWER AMBUSH SOFT KILL HARD KILL CONTINUOUS DEEP STRIKE VERTICAL STRIKE MOB SURPRISE ATTACK Methods to Achieve QBQR. Mobility and Offensive operations are the two key concepts to achieve QBQR. Mobility. Mobility is a pre-requisite for carrying out continuous and dynamic offensives. Mobile Warfare is dependent on good infrastructure and complex logistics but these leave adequate signature for the enemy to pick up. Whether local information superiority can be achieved will determine whether QBQR can be realized in PLAs favour. Counter reconnaissance is advocated to achieve information superiority (neutralise ens C4I by use of anti svl satl measures, laser and kinetic energy, particle beam wpns and other measures) which also helps in achieving surprise. There is a need to mitigate threats to mobility from air by integrated air defense measures required to defeat over-the-horizon (OTH) beyond-visual-range (BVR) missiles and their launch platforms, smart bombs, stealth tactical aircraft and attack helicopters (AH). Modes of Mobilization. Employing various modes of mobilization may enhance deception or reduce exposure and casualty, thus improving the odds of local and temporary initiatives. These include (a) Exterior Line Mobilization. This involves establishment of one or several inter-connected mob